The Journal

The Rise of the Retreat: The Importance of Recognition Events and Incentive Travel

Sunset Cliff Expedition

Incentive programs have long been an integral part of business. Since virtually every component of performance and success can be influenced by employee satisfaction on at least some level, incentives are a natural strategic tool for businesses to remain both competitive and productive in the professional atmosphere. However, it’s important to note that  incentives come in a variety of shapes and sizes… and not all incentives are created equal! 

The Ultimate Guide for Travellers with Hidden Disabilities

Travelling with a Hidden Disability

For travellers with hidden disabilities, the normal stress associated with travel (whether for business or pleasure) is compounded by several additional factors. Whether you’re a travel companion, event planner, group coordinator, travel manager or an individual personally affected by a hidden disability, it’s important to understand what proactive steps you can take to ensure a smooth trip. Take the airport, for example. From security lines to flight delays, the airport poses at least a minor amount of stress for every traveller. Add a hidden disability into the mix, and the airport security line becomes a prolonged interrogation about medical equipment; …

Read moreThe Ultimate Guide for Travellers with Hidden Disabilities

Low Cost with High Value, Vilnius is Perfect for a Summer Incentive

Vilnius

Lithuania, that mysterious southernmost country of Europe’s Baltic states, has probably not been at the top of your list or indeed even on your radar as you plan your summer group and incentive travel. After all, you are planning a showcase and showstopper to recognise, reward, motivate, and above all else show gratitude to the top performers, your companies key clients and or your colleagues in general, aren’t you?  I mean this is your chance to present a sparkling, one-off opportunity for your guests or delegates to discover something new and exciting, all wrapped up in a rich sensory experience …

Read moreLow Cost with High Value, Vilnius is Perfect for a Summer Incentive

Vilnius, the Perfect European Summer City Escape!

We’ve all been there, sat around the table or hanging out at the bar discussing holiday hotspots and upcoming weekend getaways. But ask yourself, when was the last time you heard a friend or family member excitedly and eagerly tell you about their latest trip to… Vilnius? Now be honest, had you even heard of Vilnius, did you know it was Lithuania’s capital before you clicked on this post or did you have to google it? Travel should be all about immersing yourself in unique and exciting experiences, about creating memories that will be with you forever, and stories to …

Read moreVilnius, the Perfect European Summer City Escape!

The True Value of Partnering with an Event Advisor

What was the most amazing event you’ve ever been to? Whichever glittering party, wedding, or corporate awayday you’re recalling right now, chances are you’re remembering the way the whole experience made you feel. For the same reason, you can probably recall an event you didn’tenjoy just as easily (if you were one of the unlucky people who bought tickets to 2017’s doomed Fyre Festival, no doubt the harrowing experience will still be fresh in your mind!) What really separates a divine event from a disastrous one is expert attention to detail.  The location, theme, décor, and entertainment – not to …

Read moreThe True Value of Partnering with an Event Advisor

Why Travel Advisors are Here to Stay!

Back in the Eighties, you could not walk down a street without passing a bright-and-breezy High Street travel agency! They were every would-be traveller’s first port of call, where families, couples and friends flipped through page upon page of travel brochures and spent hours discussing the right package holidays. Since then the travel industry has undergone an enormous transformation, a revolution if you will. In fact, with the demise of many of the high street stores you’d be forgiven for thinking the age of the “Travel Advisor” was dead. After all, who needs a travel brochure or indeed actual people when …

Read moreWhy Travel Advisors are Here to Stay!

Influencer Marketing: A Match made in Heaven?

Without any doubt, the current most talked-about example of influencer marketing in action is last year’s doomed Fyre Festival. The Netflix documentary Fyre:The Greatest Party That Never Happened tells the full story, which begins with an exclusive collection of world-famous influencers hyping the festival to secure vast levels of investment. As effective a strategy as this turned out to be, the person who really influenced the public view of Fyre was one Twitter user with fewer than 500 followers.  He posted a now-infamous image (of a limp cheese sandwich) that trended within seconds, eventually bringing the entire event to its knees. …

Read moreInfluencer Marketing: A Match made in Heaven?

Health, Wellness and the Independent Hotel!

Healthy guests are happy guests: the importance of wellness in independent hotels As an independent hotelier, what’s your most important new year’s resolution for 2019? If like the majority of us you’ve woken up in January thinking “I ate all the mince pies and I need to do something about it then consider this, your guests are probably thinking along similar lines. Perhaps it’s time to incorporate a well-structured and thought out health and wellness program as part of your sales strategy. Way back in 2016, keynote speakers at the Boutique and Lifestyle Leadership Symposium discussed next-generation hotel trends in …

Read moreHealth, Wellness and the Independent Hotel!

Incentive Travel: Can an Independent Hotel Stand Above the Crowd?

While London, Paris, Barcelona, LA, Shanghai and Rome are all wildly different cities, they have something special in common. That something is growth.  The exponential rise of the ‘city break’ in recent years, fuelled by frequent, cheap and accessible flights, mean our natural thirst for travel can be more easily quenched than ever before. Cities are becoming busier, with growing numbers of people arriving in search of work, rest and play.   According to a recent Guardian article on tourism, over 100 million people walk along La Rambla, Barcelona’s famous shopping street, every year.  Meanwhile, London is coping with increased visitor …

Read moreIncentive Travel: Can an Independent Hotel Stand Above the Crowd?

The Power of Relationship!

Travel and hospitality has seen unprecedented change over the past two decades, mostly driven by technology.  Online marketing has led to increased competition, putting pressure on room rates and driving stringent consumer expectations.  After all, with so many options to choose from, it is far easier to demand exactly what you want. The one aspect that remains constant throughout change is this: people do business with people.  Today, globalisation and an increasingly competitive marketplace mean that strong, dual-sided industry partnerships are more important than ever before. Highlighting the resilience of strong relationships. Tom Corcoran, founder of property investment trust FelCor, …

Read moreThe Power of Relationship!